Jim Morley AIFD of Countryside Flowers, Inc., Oklahoma, OK, offered this tip for AIFD designers:

Color demands attention. White awakens a design.

The manner in which white and color are presented in a design points out an important design technique. When white is used in a design it awakens the eye by creating an emphasis for colors in the same composition. White
separates. The placement of each flower in a distinct and independent grouping allows each material to stand out and be noticed with importance.

Do YOU have a great floral design idea or tip that you would like to share with your fellow AIFD members? We’d love to receive it. To do so, simply send us your tip along with any appropriate artwork (illustration, photographs, etc.) that depicts your concept.

In each future issue of Focal Points we’ll publish acceptable - we want new ideas - suggestions. Ideas that are published will give the contributor 5 CEUs towards maintaining accreditation.