Alison Novak AIFD of Flora Scape in Springfield, IL, writes that changing with the times has kept our business fresh and interesting. Listening intently and never underestimating our clients has helped our business flourish. This mantra has helped Alison pick up on the following Midwest Wedding Trends:

Bridal Bouquets — That gathered or European cluster bouquet still reigns, it’s hot to give a slight flowing cascade to the bouquet with fabulous foliage like Smilax or Stephanotis on the vine. Stems are wrapped with exquisite ribbons and adorned with beading and other accouterments that transform the handle into “not just another piece of jewelry”. Martha started it for us and it’s a welcome style as we can turn these luscious designs out quickly.

Ceremon — The emphasis has returned to the nuptials. Clients are going back to the beginning where the ceremony and closeness of family and religion are such an important element. They want their sanctum to be exquisite and show the uniqueness of their style.

Celebration — In a Floral Studio where planning is complete with diagramming the ballroom, the death of the “One sided Bridal Table” has given us many more options. Again our couples are more in-tune with family and friends and less with being “On Stage.”

Do YOU have a great floral design idea or tip that you would like to share with your fellow AIFD members? We’d love to receive it. To do so, simply send your tip along with any appropriate artwork (illustration, photographs, etc.) that depicts your concept to Eric Grammer at eric@assnhqtrs.com.

In each future issue of Focal Points we’ll publish acceptable - we want new ideas - suggestions. Ideas that are published will give the contributor 5 CEUs towards maintaining accreditation.