Unlimited Influence Online

Featuring: Cathy Hillen-Rulloda AIFD, PFCI

This program informed Symposium attendees how to use free and low cost resources to establish, enhance and grow your professional reputation as a floral designer on the Web.

Before we get into the "where's," there can't be enough emphasis on these two simple words: BE AUTHENTIC!

I. Assess Your Own Web Site
II. Have Correct Listings in Authority Directories and Databases
III. Get Out on the Social Web
IV. Request Customers Review Your Company
V. Keep Your Profile and User Name Consistent
VI. Choose Your Message and Your Friends Wisely
VII. Step Outside Your Normal Comfort Zone to Share Expertise
VIII. Use Press Releases
IX. Maintain Your Online Presence
X. Remember: It's Not About You, It's About Them

Click Here to View the PowerPoint from the Presentation!

(Program sponsored by the AIFD Marketing Committee.)

Unlimited Notes:

Learn how to leaverage your professional credentials (such as AIFD), your floral design skills and your knowledge as a professional florist to bring more traffic to your Web site and drive more direct in-store and online sales. Cathy will share simple and effective steps to hone your site and to harness the power of free and low-cost resources to help you be seen and heard as a leading floral designer in your market.