Sellabrate the Season

Featuring: Michael Jarvis AIFD, Link Johnsten AIFD, David Shover AIFD, Jimmy Threatt AIFD
Commentating: Carol Caggiano AIFD

A dynamic team of AIFD members helped open the 2009 Symposium in a spectacular way that set the course for the entire three-day education exploration. With the July sun radiating its summer heat on Kansas City, the team walked attendees through the doors of each season's celebrations to help make shop owners' businesses stand out like only an AIFD designer can do. Get creative, inventive, inspired and ready to "sell" not just your products but your brand...everyday!

 

(Program underwritten through a grant from Plus One Imports/Pete Garcia Company.)

 

Sellabrate Notes:

Our shops say a lot about us. The consumer's impression is formed through their experience when they visit or even through their perception of our company when they pass by the shop. If we catch their eye in passing, is the incentive there for them to come in? Or is it easy to not pay too much attention and just keep on going? How about when they come in; is the experience memorable or predictable? Will they be back? Our shops are teh best vehicle we have to promote our brand. Link, Jummy, David and Michael are experts in making sure that no one can ignore the presence of their shop and that a visit is something special. They share with you the tips, tricks and creativity that make them successful.