Sketch Pad Artistry... Divinely Illustrated
Luncheon

Featuring: Polly Berginc AIFD

 

(Check out the Program Slideshow Below)

Polly Berginc AIFD has been active in the floral industry for over 24 years. With a background in art, Polly was a former floral shop owner for 10 years, and is FTD Master Florist Manager Certified. Inducted in 2007, she quickly became involved in AIFD. Polly serves on the Northeast Regional Chapter Board of Directors and is the editor of the region's on-line newsletter.

Polly is the Design Manager for The Bloomery Florist in Butler, Pa., a company specializing in wedding, corporate and special event design. She is a frequent presenter to graden clubs, wholesale florists and community organizations and has been a designer at the Philadelphia Flower Show. Her love of nature and passion for flowers strongly influences her belief in educationg, inspiring and mentoring other designers to promote the field of floral design artistry. Polly resides in teh Pittsburgh area. She continually strives to expand her design horizons through her amateur photography and inspirations from nature's perspective.

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(Floral product provided by AIFD Elite Gold Partner Carmel/Agrexco.)

NOTES:

Do your clients often express their inability to visualize your proposals? Discover new ways to present your design concepts to customers by illustrating your ideas. Earn your clients confidence and trust by sketching a "floral blueprint" of your creative designs. Find the artist within yourself, and take your creative expression to its highest potential.

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Only a few basic tools are needed to begin sketching. Pencils come in varying degrees of lead, from hard to very soft (example, HB, 2B, 4B, & 6B, respectively). The harder leads (HB) are used to draw the actual outline or shape of the flower or object, then using the softer leads (2B, 4B, etc.) to begin the shading process. Although pencil is the primary sketching tool used, experiment with charcoal, colored pencils, or pastels to add color and dimension to your work. A good multi-purpose, lightly textured sketch pad paper (9"x12" or 12"x18" size pad) is ideal for sketching with various art techniques. A quality kneaded or vinyl eraser is needed for correcting mistakes or for highlighting or creating texture. Other helpful tools are a paper blending stump (called a tortillon) used for creating textures and blends in your drawing, and a sandpaper block to sharpen your pencils. A metal ruler is used for drawing straight lines, and lastly, a drawing board provides a stable surface for individual paper sketches.