Consortium

Featuring: Ted Bruehl AIFD

Wow Factor

(Check out the Program Slideshow Below)

Ted Bruehl AIFD is design manager for The Chocolate Rose in Irving, TX. He holds a bachelor of science degree in mathematics and has a previous career as a classical musician.

In addition to presenting seminars and installing showrroms for Dallas Market Center, Ted is involved with product development in Hong Kong and China. He was part of the design team for the New Year's 2000 parties at several Mirage Resorts hotels in Las Vegas. Currently, Ted is an instructor at Fiorissima Internacional in Guadalajara, Mexico.

Inducted in 1993, Ted has been involved in the organization in numerous ways. He has served as Treasurer of the South Central Regional Chapter and Chairman of the AIFD National Membership Comittee for two years. Currently, Ted teaches for the Education Committee and sits on the CFD committee. Within the industry, he was the 2001 Chairman of the Texas State Florists Association convention.

Ted's designs have been featured in Professional Floral Designer Magazine (PFD) BloomNet Wedding Guide, and Prom and Homecoming Book II by The John Henry Co.

Contributors to this presentation are as follows:

Jim Dempsey AIFD
Young Im Yoo AIFD
Yolanda Guzman AIFD
Steve Schmidt AIFD
Cres Motzi AIFD
Jamie Chae AIFD
Jeremy Trentelman AIFD
Derek Woodruff AIFD
Chris Collum AIFD
Carlos Hache

(Sponsored by Gold Elite Partner Smithers-Oasis.)

NOTES:

The Flob, or floral object, is certainly a "Revolution"ary style of design. Attendees joined Ted Bruehl AIFD as he hosted an entertaining program that featured a consortium of current candidates, current inductees and recent inductees, as they explored, educated and amazed the audience with this innovative floral design concept, the Flob.

Consortium: The definition compiled from several dictinaries is the joining of forces between two or more people or businesses to achieve a common goal. This is especially true if the endeavor might not be possible without the collaboration.

The Consortium today is a collection of new AIFD inductees from the 2010 Awards/Induction Ceremony, as well as an inductee from 2009 and a candidate from this year's PFDE. Their task was to explore the FLOB, or Floral Object.

From The AIFD Guide to Floral Design we are told that a FLOB is "a contrivance; a dimensional unit formed with several individual floral or natural components, and sometimes including man-made elements, taking on the characteristics of a sculpture. The term was coined in the late 1960s in Europe, when there was a desire to showcase plant materials differently from their normal existence and presentation."

One must not confuse FLOB with Abstract Design. In an Abstract arrangement all materials are used as pure Elements in a non-realistic manner. A FLOB uses materials in unexpected ways, but they can still be used realistically. That is to say they can still be in water or soil as long as the end result is sculptural.