"Revolution"
2010 AIFD National Symposium, Boston, MA
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Advance Registration is CLOSED. On-site registration only.
2010 Symposium Schedule
July 1 | July 2 | July 3 | July 4
July 5 | July 6 | July 7 | July 8
Thursday, July 1
| 12 p.m. | Professional Floral Design Evaluation (PFDE) Registration Opens |
| 2 p.m. | PFDE Orientation (Invitation Only) Candidates seeking to become Accredited Members of AIFD meet to be briefed on the specific design categories to be evaluated this year. |
| 4 - 8 p.m. | PFDE Session (Invitation Only) Candidates design for PFDE Session. All designs must be completed by 8 p.m. |
| 4:30 p.m. | PFDE Evaluator Workshop AIFD Members wishing to serve as evaluators in a Professional Floral Design Evaluation session must first be certified to do so by the AIFD Membership Committee. This workshop is one of a series required for Evaluator/Judge Certification. Open to AIFD Members only. Complimentary to AIFD Membership Committee Evaluators; $24.95 to all others. |
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Friday, July 2
| 8 a.m. | PFDE Evaluations (Invitation Only) |
| 8 a.m. - 5 p.m. |
Registration Desk Open |
| 8 a.m. | AIFD National Board Orientation (Invitation Only) |
| 9 a.m. | AIFD National Board of Directors Meeting |
| 12 p.m. | AIFD Board of Directors Luncheon |
| 1 p.m. | AIFD Board of Directors Meeting |
| 2 p.m. | Special Education Program for PFDE Candidates (Invitation Only) One of AIFD's top designers will present a complimentary design education class for those who participated in the PFDE. Details to be sent to PFDE registrants. |
| 4 p.m. | AIFD Education Foundation Board of Trustees Meeting |
| 5 p.m. | Student Competition Orientation |
| 7 p.m. | PFDE Reception (Cash Bar) Open to all. An informal time to view the creative works of this year's PFDE candidates. |
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Saturday, July 3
| 8 a.m. - 5 p.m. |
Registration Open |
| 8 a.m. | Student Competition (Invitation Only) |
| 9 a.m. | AIFD National Board Leadership Breakfast |
| 11 a.m. - 5 p.m. |
AIFD National Committee Meetings |
| 5 p.m. | First Timer's Orientation and Tour |
| 6:30 p.m. | It's a Floral "Revolution" - Welcome to Boston (Cash Bar) A wonderful time to gather together to meet old and new friends and view the exciting creative works of the AIFD Student Competition. |
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Sunday, July 4
| 7:30 a.m. - 5 p.m. |
Registration Open |
| 7:30 a.m. | Regional Chapter Boards of Directors Continental Breakfast |
| 8:15 a.m. | Regional Chapter Boards of Directors Meetings |
| 10 a.m. | Regional Chapter Membership Meetings |
| 11:30 a.m. | AIFD Annual Members Meetings |
| 1 - 4:30 p.m. | Partner Expo and Book Fair Open (Cash bar available) Start your floral Revolution by learning about the many new products and services offered to you by AIFD's Revolutionary Minutemen - outstanding Industry Partners. |
| 5:30 p.m. | AIFD National Former Presidents Reception (Invitation Only) |
| 5:30 p.m. | Induction Rehearsal (Inductees Only) |
| 7 p.m. | AIFD National Membership Committee and Board of Directors Reception |
| 9:30 p.m. | Boston Fireworks Weather permitting, Boston celebrates the 4th of July with a brilliant fireworks display on the Charles River by the Esplanade. For details to to www.july4th.org. |
| 10 p.m. | Hospitality Room "Bean Town Bop" (DJ-Dancing-Cash Bar) Enjoy fun with your Symposium hosts from the North East Regional Chapter of AIFD.. |
Monday, July 5
| 7:15 a.m. | Coffee Bar Open Hosted by Florigene |
| 7:30 a.m. - 5 p.m. | Registration Open |
| 7:45 a.m. | Revolution Welcome |
| 8 a.m. | "Holiday Emotions" Featuring: Bert Ford AIFD Sponsored by Platinum Elite Partner Garcia Group and Plus One Imports Known for his creative and inspiring practical applications and philosophies to design, Bert's program is guaranteed to be filled with exciting ideas for the 2010 holiday season. From a Tuscan inspired holiday all the way to a delightful White Christmas, Bert will have everyone ready to hang the mistletoe and deck the halls. Join us as Bert takes us on a marvelous journey through the many moods of the magical season. |
| 9:30 a.m. | "The Art of Dying" Featuring: Ty Leslie AIFD, PFCI Today's funeral practices find their roots firmly planted in elements of the Victorian era. These outdoor sculpture gardens are filled with hidden meanings, every nuance tells a story. Design artist, Ty Leslie will explore many funeral customs and how they affect a new generation of funeral practices and the contemporary florist. (Floral product provided by Bronze Elite Partner Transflora.) |
| 11 a.m. | "Found in France" Featuring: Emilia Oliverio Sponsored by Platinum Elite Partner Accent Decor Emilia "Emie" Oliverio brings a spirit and passion for Floral Design, inspired by the forces of nature found in the geography, climate, colors and culture of Gard, in Provence, Southern France. As a Fine Arts graduate and Florist she will share her expertise. Traditional, tested, innovative and revolutionary techniques she believes are the keys to a florist's good fortune. (This program sponsored in part by Bronze Elite Partner Edito Floris Books.) |
| 12 p.m. | "Green's The Scene" Luncheon Featuring: Designs Created by Dan Kotecki AIFD Sponsored by Gold Elite Partner Florida Nursery Growers and Landscape Assn. From global warming to ozone depletion, we have all been made aware of the threats to our planet. As we work to beautify our environment with products produced from the earth, we need to sustain our resources so we can continue to provide the beauty we are trained to create. Whether it's using containers made from recycled products or purifying the air with the use of more green plants, come and find ways - big and small - to be more eco-friendly. (Seating for luncheon program is limited.) |
| 2 p.m. | "Best in Show" Hosted by Michael O'Neill AIFD, AAF, PFCI You've all heard the amazing stories of the renowned Philadelphia Flower Show and the over-the-top displays AIFD contributes year after year. If you've ever wondered what it takes to put together such a creative display of talent here's your chance to see how it's all done. Join Michael O'Neill and guests as they give you an up close and personal re-creation of the fabulous designs and history of the Philadelphia Flower Show. (Sponsored by Bronze Elite Partner AIFD North East Regional Chapter) |
| 3:45 p.m. | "What Happens If...The Relationship of Contrast" Featuring Gregor Lersch Sponsored by Platinum Elite Partner AIFD Foundation Harmony is the emotional expression in design. Strong contrast of opposing components can be felt and seen. In order to create the relationship of material, a designer must understand the practical and physical knowledge of contrast. Without the relationship of contrast a floral composition will not have the emotional essence to speak to the viewer. Gregor Lersch, recipient of AIFD's Design Influence Award, will explore The Relationship of Contrast. |
| 5 p.m. | Private Reception for New AIFD Inductees (Invitation Only) The AIFD National Board and Membership Committee join to salute this year's class of Accreditation Inductees. |
| 6:30 p.m. | Awards/Induction Ceremonies Floral Décor: Ken Norman AIFD (Flowers provided by AIFD Elite Platinum Partner NORCAL and the California Association of Flower Growers and Shippers.) |
| 8 p.m. | "Retro Rebellion" Awards/Induction Dinner and Dance Celebration Floral Décor: Ken Norman AIFD Flowers provided by AIFD Elite Platinum Partner NORCAL and the California Association of Flower Growers and Shippers. Can you sense the excitement? Can you feel the energy? AIFD Symposium attendees are invited to the social event of the season! We are going to have some totally hanging, far out flowers to help spread the love, peace and sunshine. The music is gonna be totally rockin' & groovin' Daddy-O. Like, this is gonna be an outta sight Induction Night! (Linens provided by Silver Elite Partner BBJ Linen.) (IMPORTANT - Remember: pre-seating assignments are required for this event. For details, see "Dinner Seating" information on the registration form.) |
Tuesday, July 6
| 7:30 a.m. - 5 p.m. | Registration Open |
| 7:30 a.m. | Coffee Bar Open Hosted by Flowers& Magazine |
| 8 a.m. | "Celebrating the Times of Our Lives" Featuring: Brad Harnisch AIFD and Kelly Harnisch AIFD Celebrations help cement our social ties and strengthen relationships. Where societal evolution moves toward briefer, more superficial, and fewer face-to-face interactions, celebratory events gain importance and bring us physically together. Explore modern interpretations of today's gatherings and celebrate - "It's ouR-evolution of Gatherings." (Floral product provided by AIFD Elite Platinum Partner NORCAL California Association of Flower Growers and Shippers.) |
| 9:30 a.m. | "American Floral Trends Forecast" Hosted by Talmage McLaurin AIFD Sponsored by Silver Elite Partner Florists' Review The American Floral Trends Forecast was first presented at the 2003 AIFD Symposium. The fourth edition was guided by Florists' Review Enterprises and four industry partners: Accent Decor, Inc.; Design Master color tool, inc.; Hawaii Tropical Flower Council/Hawaii Florists & Shippers Association; and Oasis Floral Products. AIFD celebrates the revolutionary discoveries of this study as it makes its stage debut with the intriguing looks of technoGLAM, CURIOsities, ECOnomics and patchWORLD. (Sponsored in part by Bronze Elite Partner Design Master color tool, inc.) |
| 10:30 a.m. | AIFD Foundation Silent Auction Opens |
| 11 a.m. | "The Power Service" Featuring: Petra Marquart Sponsored by Gold Elite Partner BloomNet The 1960s "Beat Revolution" gave birth to "flower power." Today's revolution is giving birth to service power! Why? Flowers and plants accompany powerful human experiences: weddings, anniversaries, births, deaths... The human touch - service - must be an equal partner. Petra Marquart, a global expert in consumer service training, will share how the floral industry can add product value and increase customer loyalty through impeccable service. Now that is revolutionary! |
| 12 p.m. | "Sketch Pad Artistry - Divinely Illustrated" Luncheon Featuring floral creations by Polly Berginc AIFD Floral product provided by AIFD Elite Gold Partner Carmel/Agrexco Do your clients often express their inability to visualize your proposals? Discover new ways to present your design concepts to customers by illustrating your ideas. Earn your clients confidence and trust by sketching a "floral blueprint" of your creative designs. Find the artist within yourself, and take your creative expression to its highest potential. (Seating for Luncheon program is limited.) |
| 2 p.m. | "Raising the B.A.R. - Botanical Revolution" Featuring: Jo Jarvis AIFD and a panel of United Kingdom design artists including: Sarah Horne AIFD; Catherine Date, NDSF; Natalie Stanyer, LCGII; and Tina Parkes, NDSF, Dutch Master Sponsored by Gold Elite Partner FTD Paul Revere never could have imagined a British invasion being like this! A spectacular line up of fascinating designers from "over the pond" will take over the AIFD stage and dazzle us with their floral artistry. Stretching our imaginations and taking the ordinary and thrusting it way past the extraordinary, this Revolutionary program will push the boundaries of design conception. Not only will it leave us thinking outside-the-box, it will have us re-inventing it along the way. |
| 3:30 p.m. | "Consortium" Featuring: Ted Bruehl AIFD Sponsored by Gold Elite Partner Smithers-Oasis The Flob, or floral object, is certainly a "Revolution"ary style of design. Join Ted Bruehl AIFD as he hosts an entertaining program featuring a consortium of current candidates, current inductees, and recent inductees, as they explore, educate and amaze the audience with this innovative floral design concept, the Flob. |
| 4:30 p.m. | AIFD Foundation Live Auction |
| 6:30 p.m. | Dinner on your own |
| 7 p.m. | "Witch Haunt" A Special Fundraiser for the AIFD Foundation Scholarship Funds ($60 contribution requested) Join the Trustees of the AIFD Foundation in a four-hour witchy event at the Villa Victoria Center for the Arts (only four blocks from Marriott Copley Place Hotel). Food, spirits and dancing included in your contribution. Wear your favorite witch or warlock hat or costume to bewitch the evening (witch bar decor will be available prior to the event at the Foundation's registration desk at the hotel). |
Wednesday, July 7
| 7:45 a.m. | Coffee Bar Open Hosted by Flowers& Magazine |
| 8 a.m. - noon | Registration Open |
| 8 a.m. | "May the Force Be With You - Harnessing the Magnetic Storm" Featuring BJ Dyer AIFD, AAF, CPF Sponsored by Gold Elite Partner Syndicate Sales Like most florists, you've only utilized magnets to secure a corsage. Well, get ready for some creative attraction as the "Magnet Magnate" will magnify your options with an underused mechanic: the magic of magnetic force. You'll be astounded at the magnitude of intriguing ways that magnetism can make a florist's life easier. Magnets are magnificent for design mechanics, masterful for art and magical for profits. |
| 9:30 a.m. | "Carnival - A Cultural Revolution" Featuring: A Panel of CAFA members including: Patricia Patrick AIFD, Maija Asaris AIFD, Velta Berzins, Marijke Engel AIFD, Donna Gleeson AIFD, Marianne Suess AIFD, and Inta Taurins Experience Canada's ethnic diversity through the eyes of its celebrations and cultural festivals. From the icy cold Quebec Winter Carnival, which is the essence of French Canadian sophistication, to a spiritual gathering at a First Nations PowWow, then on to the colorful Carabana Parade through the streets of Toronto with its infectious music and elaborate masquerade costumes. (Program sponsored in part by CMC Floral Wholesale, John G. Hofland, Highland Evergreen, and Smithers-OASIS North America.) |
| 10:15 a.m. - 4 p.m. |
"Body Flower Buffet" Maitre d Ron Mulray AIFD You've never been to a buffet like this before. Join Ron and the SAIFD students as you select your flowers and trim for the Leadership Gala. Choose from pre-made corsages, boutonnieres and posies or go a la carte! Donations to the SAIFD Student Chapters. |
| 11:30 a.m. | "Le mariage et l'harmonie" Featuring: Richard Salvaggio AIFD, AAF, PFCI Sponsored by Platinum Elite Partner Teleflora As color is one of the most important areas of our lives, it influences our moods, surroundings, clothing, and how we choose to celebrate in our lives. This runway wedding bouquet program will examine color harmony and awareness related to wedding flowers. Centering on bouquet colors and styles, we will observe color choices and wedding trends for the future. Join Rich as he brings our floral revolution to a spectacular conclusion. |
| 12:30 p.m. | "Just Imagine" - San Francisco Here We Come Put some flowers in your hair and Imagine the possibilities as a new generation of flower children gather in San Francisco to Dream, Create and Share. AIFD's National Symposium, July 3-7, 2011... "Imagine, Just Imagine." |
| 1 - 4 p.m. | The Walking Tour - "Journey to a New World" Take a tour of several fascinating flower shops, an exquisite jeweler and points of interest around the city. Experience window displays and network with fellow florists. |
| 2 p.m. | In Step With AIFD A perfect time to learn the process to earning your Certified Floral Designer (CFD) professional designation and to ultimately become an Accredited member of AIFD. |
| 2:30 p.m. | "Knock their Socks Off - In Person and on Camera!" |
| 3:30 p.m. | "Secrets of Savvy Communicators" Featuring: PFCI Members Find out how to secure positive media coverage and answer the tough questions. PFCI member fee: Complimentary. Early-bird seminar fee: $50 before June 23, $75 after. This seminar is not included with Symposium registration. To attend Secrets of Savvy Communicators, contact PFCI at the Society of American Florists at (800) 336-4743; PFCI@safnow.org. |
| 6 p.m. | "Enchanted Evening" Leadership Gala Reception (Cash Bar) |
| 7 p.m. | "Enchanted Evening" Leadership Gala |
| 11:30 p.m. | Imagine Flower Power Hospitality Night Hosted by the North West Regional Chapter If you're going to San Francisco, be sure to wear some flowers in your hair, and put on your best 60s ensemble! With a new emotion there's bound to be people in motion. |
Thursday, July 8
| 9 a.m. | *This event is sold out.* Floral Design Craftsmanship |
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*This event is sold out.*
Special AIFD Foundation Post-Symposium Hands-On Workshop featuring Gregor Lersch of Germany
"Floral Design Craftsmanship"
(limited reservations accepted - additional fee required)
Internationally acclaimed floral design artist Gregor Lersch of Germany states, "We must obey the elements and principles of design as we truly understand them; and even then, we can only fool around the fringes." Author of 28 floral design books, Gregor received the AIFD Award of Design Influence for his creative work that significantly and positively influenced the direction of American floral design.
Dedicated to nature and its design, Gregor's creative designs excite and inspire the floral industry. His philosophy is simple - flowers and floral work must be an integral part of our lives, suitable and in harmony with the diversity of our precious environment.
Over the years, floral designers from around the world have traveled to Bad Nauenahr, Germany to attend classes and seminars offered by Gregor in his beautiful gardens. AIFD and the AIFD Foundation are delighted to bring Gregor to Boston and to have him present this special limited capacity hands-on workshop. The workshop will guide attendees through Gregor's thought process as artistic designs are created by the master.
You must have FULL or EDUCATION ONLY registration to qualify for this class. Workshop fee: $279. *This event is sold out.*
